Social networks and search strategies have changed recently
because they are now being integrated together.
Twitter has the well known #hashtag of which people can use to search
certain subjects. The most talked about
subjects are now referred to as “trending.”
You want to get in on conversations and ideas on how to save money? Search #savemoney in the Twitter search and
see what comes up.
Google+ is also
another example of how search and social media have integrated. I’m not as familiar with using Google+, but
Google itself is a fine example of a company that has integrated search, social
media, documents, email, news, and life in general.
Newly released from Facebook is their Graph
Search which is an attempt for Facebook to be able to compete with Google search
(http://onforb.es/Ycbwd3). These changes, and integration of two
powerful technologies show that everything is a bubble, and if you don’t
integrate, adapt, or change to the needs of consumers, you will bust.
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