Monday, January 21, 2013

How Have Your Search Strategies Changed with the Emergence of Social Networks?


Social networks and search strategies have changed recently because they are now being integrated together.  Twitter has the well known #hashtag of which people can use to search certain subjects.  The most talked about subjects are now referred to as “trending.”  You want to get in on conversations and ideas on how to save money?  Search #savemoney in the Twitter search and see what comes up.  

Google+ is also another example of how search and social media have integrated.  I’m not as familiar with using Google+, but Google itself is a fine example of a company that has integrated search, social media, documents, email, news, and life in general.  



Newly released from Facebook is their Graph Search which is an attempt for Facebook to be able to compete with Google search (http://onforb.es/Ycbwd3).  These changes, and integration of two powerful technologies show that everything is a bubble, and if you don’t integrate, adapt, or change to the needs of consumers, you will bust.




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